Morgan Munger
Morgan Munger
Marketing & Communications Manager · Ewa Beach, HI · Open to remote

Full-picture B2B marketing and communications. Generalist by design.

Ten years across demand gen, brand, content, events, and comms. I'm as at home in a KPI dashboard as I am in a brand campaign.

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Morgan Munger, Marketing & Communications Manager
About

Integrated marketing leader. Full funnel, not partial.

I'm a B2B marketing and communications pro with 10+ years of experience, and a generalist by design. My best work happens where marketing supports the entire business and communications keeps people connected. I own the whole picture: demand gen, brand, content, earned media, events, and internal comms. That range is deliberate, and it's the thread running through everything below.

How I work
I start with the whole system.

I like to understand how all the pieces fit together before diving into any one of them, so I'm thinking about the bigger context, not just my slice.

I turn partners into allies.

I credit the people I work with, ask before I assume, and treat other teams as collaborators rather than obstacles.

I stay calm and thorough.

I keep a level head when things get busy and catch the details others miss, and that steadiness tends to settle the people around me.

I stay curious on purpose.

I ask a lot of questions and stay open to a better idea than mine, because I'd rather keep learning than assume I have it figured out.

Education & Credentials

The analytical and the creative, side by side.

  • BS, Business Administration, Marketing Management
    Central Washington University
    2015
  • BA, Public Relations
    Central Washington University
    2015
  • Salesforce Certified Platform AdministratorCertified
    Salesforce
    2020
  • Leadership Development I
    Sprague Pest Solutions
    Application-based program
  • Leadership Development II
    Sprague Pest Solutions
    Application-based program
Skills & Tools

The stack behind the strategy.

Strategy
Integrated marketingDemand generationABM (1:1 & 1:few)Content strategyBrand managementCustomer marketingMarketing operationsCustomer journey developmentNew customer onboardingVendor managementRFP developmentCross-functional team leadershipMarket researchSWOT analysis
Communications
Internal & external communicationsCopywritingContent marketingEditorial calendarsPublic relationsEarned mediaExecutive thought leadershipEmployee communications
Demand Gen & Automation
Marketing automationLead generationLead scoring & routingEmail/drip campaignsReengagementReputation management
Digital & Search
SEOAEOGEOSEM / Paid searchKeyword researchLanding page optimization
Analytics & CRM
KPI developmentROI reportingData analysisDashboard buildingDatabase & reporting development
Events & Creative
Event managementLarge-budget managementSponsorship salesVendor negotiationsVisual designBrand identity
Applied AI
ChatGPTClaudeClaude CoworkClaude ProjectsClaude Code
Tools
Salesforce (Certified Admin)PardotHubSpotSalesforce Marketing CloudZoomInfoGoogle Analytics / GA4SEMrushSprout SocialQualtricsWordPressAdobe Creative Suite (InDesign, Photoshop)CanvaMicrosoft Office Suite
Selected work

Case studies: lead with the number, name the partners.

Click any card for the full story.
Approach

I led an integrated campaign across earned media, employee engagement, social, rebranding, and video, and produced a capstone awards gala. I led the 10-month commemorative book from concept through final print delivery, selecting the ghostwriter, running in-person interviews, preserving historical photos, and steering five major design revisions as the primary point of contact across every partner and vendor.

Result

A brand milestone that helped a century-old company hold its own against larger national players, gave 20+ branches across 10 states a story to tell, and left customers with a stronger sense of the brand.

Watch
100-Year Anniversary brand film
100-Year Anniversary campaign highlights
Earned media placement: video coverage I managed for the campaign
Featured coverage
Approach

I built the SEO program end-to-end, covering backlink strategy, technical SEO, and on-page optimization, and stood up Salesforce and Pardot marketing ops from nothing, managing the vendor relationship throughout. I also modernized the SEO strategy to incorporate Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), positioning the company to compete against larger national brands as search shifted to AI-driven answers.

Result

The program has delivered a positive return two years running, most recently 420+ leads and $100K+ in revenue at an 18% ROI, on a stack Sales actually trusted because I built the reporting alongside the funnel.

Approach

I built a company-wide program of monthly employee training, replies to every review, and multi-touch prompts, partnering closely with branch leadership and People Ops.

Result

Higher, more consistent ratings across 20+ locations gave local sales a stronger first impression to sell against.

Approach

I built relationships with trade and industry outlets and coached executives on thought leadership, partnering with technical and executive leadership on the story arc.

Result

That included a trade magazine cover story reaching decision-makers in our largest vertical, and the backlinks it generated strengthened our SEO at the same time.

Selected placements
Approach

I built and managed an end-to-end award submission pipeline, tracking open calls, deadlines, and planning across executive honors like 40 Under 40 and company awards like Top Workplaces, Best Family-Owned Business, and the PCT Top 100. When we won, I announced each achievement internally across our 20+ locations and wrote the press releases that turned the news into earned media and brand credibility.

Result

More than 15 recognitions across leadership, workplace culture, and industry rankings. The Top Workplaces wins became a recruiting asset in a competitive talent market, and a dedicated Awards & Recognitions page I created showcases the brand's full history.

Approach

I owned and produced the Super Meeting four years in a row, running the $500K budget end-to-end across vendor negotiations, category spend tracking, logistics, travel, and content approvals, in partnership with Finance and Sales leadership. I also ran the event's Annual Awards Gala and coordinated the employee awards program. For the three of nine awards based on internal nominations, I streamlined the process each year: the communications announcing that nominations were open, the reminders, the submission page I built, and collating every response for senior leadership to review and decide.

Result

Delivered on budget every year, with sponsorships covering more than half of total costs and attendance from 80%+ of the org plus external stakeholders.

Watch
2023 Super Meeting & 8th Annual Awards Gala
2024 Super Meeting & 9th Annual Awards Gala
2025 Super Meeting & 10th Annual Awards Gala
2026 Super Meeting & 100th-Year Anniversary Celebration
Results & Impact

A decade of numbers I'll happily walk you through line by line.

0+
Years in B2B marketing & communications
0+
Leads generated at 10% YoY ROI
0x
Earned media placements in a year
0+
Content pieces shipped a year
$0K
Flagship event, owned 4 years, half sponsor-funded
0+
Industry, workplace, and executive awards secured
Cross-Functional Leadership

Marketing works when it's built with the rest of the business.

A few of the initiatives I've led across Sales, Finance, IT, Customer Success, Safety, and Operations. These are the ones where naming the partners is the point.

  • 01

    RFP Process with Sales

    Streamlined the RFP process with Sales leadership, owning end-to-end creation and submission while editing every response for clarity and brand consistency.

  • 02

    Content Accuracy with Technical

    Built a scientific accuracy review process with the Technical team across 120+ content pieces a year, strengthening industry credibility across blogs, case studies, and earned media.

  • 03

    Employee Experience with People Ops

    Partnered with People Operations on employee-experience initiatives, including a recognition program, a rewritten and rebranded employee handbook, and a streamlined benefits open-enrollment process.

  • 04

    Reputation Rebuild with Quality Assurance

    Helped the Quality Assurance team rebuild its internal standing after low engagement-survey sentiment, rolling out and clearly explaining its new points-recovery program and annual audit standards to cut confusion across the company.

  • 05

    Company-Wide Intranet Hub

    Built a company-wide intranet resource hub, partnering with department heads across every function to give a workforce spread across 10 states a single source of truth.

  • 06

    New-Customer Onboarding with Customer Success

    Developed a new-customer onboarding journey with the Customer Success team: a two-month, multi-touch email program from account setup to a closing referral request.

Experience

A decade of owning it end-to-end.

  1. Sprague Pest Solutions

    Jul 2020 – Mar 2026
    Communications Strategist (and Sales & Marketing Operations Coordinator)
    Alfred H. Treleven III Home Office Champion

    Led integrated marketing and communications for a $60M+ B2B services company with 100 years of brand heritage and 20+ branches across 10 Western states.

    Communications Strategist
    • Named the Alfred H. Treleven III Home Office Champion, the company's annual peer-nominated award for the Home Office employee who goes above and beyond and best models its core principles. I earned it for completing the Salesforce and Pardot implementation and stepping in as interim Marketing Manager after the Director of Sales & Marketing left.
    • Modernized existing SEO strategies to incorporate Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) principles, positioning the company to compete effectively against larger national brands.
    • Led the 100-Year Anniversary brand campaign spanning earned media, employee engagement, social media, rebranding, video production, and a capstone awards gala for employees and external stakeholders. Within it, I led a 10-month commemorative book from concept to delivery, managing ghostwriter selection, in-person interviews, historical photo preservation, and five major design revisions as primary point of contact across all partners and vendors through final print delivery.
    • Defined and tracked KPIs across marketing campaigns, preparing ROI and performance reporting that informed leadership decision-making.
    • Conducted market research across major metro areas in the Western United States, delivering insights on buyer behavior, key commercial industries, SWOT analysis, and market trends to support and inform new business development.
    • Directed external content strategy across email, case studies, earned media, SEO/SEM, and display, overseeing 120+ pieces annually, and established a scientific accuracy review process with the Technical team across those pieces to strengthen industry credibility and cross-team collaboration.
    • Tripled earned media placements in one year, from 5 to 15, including a trade magazine cover story reaching decision-makers in the company's largest vertical. Built the relationships behind it with media and industry outlets, and positioned the Treleven family's fourth-generation ownership as thought leaders through ghostwriting and executive social coaching, while strengthening SEO through backlink generation.
    • Produced the Super Meeting, the company's largest annual event attended by 80%+ of the organization plus external stakeholders; managed a $500K budget end-to-end including vendor negotiations, category-level spend tracking, and executive budget reporting; coordinated all event logistics, vendors, and travel; contributed to agenda development; and reviewed and approved all content and materials to ensure brand consistency; while securing sponsorships covering 50%+ of total event costs.
    • Owned the full internal communications infrastructure, including Town Halls, engagement surveys, the All the Buzz company newsletter, and internal email series; designed agendas and built final presentation decks for company-wide Town Halls and distributed recordings to field teams within two days to support accessibility and engagement.
    • Built automated content-review reminders in The Hive, the company intranet, prompting Home Office teams to refresh aging content so the field always worked from accurate, up-to-date material.
    • Took over company-wide price-increase communications from the billing team, automating parts of the process to reduce their workload while keeping customers clearly informed.
    • Helped the Quality Assurance team rebuild its internal reputation after low engagement-survey sentiment, rolling out and clearly explaining its new points-recovery program and annual audit standards to cut confusion.
    • Led a cross-functional initiative to build a company-wide intranet resource hub, partnering with department heads across every function to centralize critical employee information, giving a workforce spread across 10 Western states a single, accessible source for resources.
    • Strengthened team member engagement survey reporting in partnership with senior leadership, building year-over-year trend visibility by region and brand that improved decision-making and increased response rates annually.
    • Drove a range of employee experience initiatives with the People Operations team, including employee recognition programs, rewriting and rebranding the employee handbook for readability and brand consistency, and streamlining the benefits open enrollment process.
    • Owned end-to-end creation and distribution of monthly brand meeting decks, compiling content across departments to keep field teams informed and on-brand, and used them alongside Town Halls and the annual Super Meeting to reinforce annual company goals and themes and drive organization-wide buy-in.
    • Developed a new customer onboarding journey from scratch with the Customer Success team: a two-month, multi-touch email drip program covering account setup, product education, brand orientation, and a closing referral request.
    • Created and managed the company-wide Google review program, training employees monthly on best practices for generating reviews and replying to all customer reviews, increasing review volume by 50% in year one and 35% in year two while raising average brand rating from 4.1 to 4.8 stars across 20+ unique locations.
    • Streamlined the RFP workflow with Sales and Operations leadership, supporting end-to-end creation and submission while drafting and editing responses for clarity and brand consistency.
    • Served as dotted-line manager to two contributors and the lead onboarding and mentorship contact for multiple new hires, guiding them through company culture, processes, and performance expectations while directly contributing to team retention and capability building, and managed the summer intern class.
    Sales & Marketing Operations Coordinator
    • Built and administered Salesforce and Pardot marketing operations infrastructure from the ground up, including URL tracking, website integrations, landing pages, social integrations, and email and advertising campaign architecture.
    • Built an SEO program from the ground up, including backlink strategy, technical SEO (crawlability, indexing, site structure), and on-page optimization (title tags, meta descriptions, headers), driving 1,000+ leads with 10% year-over-year ROI.
    • Designed and executed ABM programs targeting named enterprise accounts across manufacturing, hospitality, and commercial verticals in direct partnership with the sales team.
    • Developed lead scoring models within Pardot and Salesforce, automating lead routing to the sales team to improve speed to contact and prioritize high-intent prospects.
    • Partnered with Sales leadership to build Salesforce reporting and dashboards from the ground up, giving senior leadership first-time visibility into full sales pipeline activity.
    • Built and managed Pardot email programs, including monthly educational drip campaigns that nurtured leads through the funnel, and lapsed-prospect retargeting campaigns using targeted case studies and proprietary research to reactivate dormant pipeline.
    • Redesigned the company website to optimize on-page conversions, incorporating unique location pages for each branch to strengthen local presence, and updated the homepage to showcase awards and certifications, reinforcing brand credibility.
    • Automated commissions tracking during the Salesforce implementation, eliminating manual Excel-based processes and improving the accuracy and efficiency of monthly commissions processing.

  2. General Plastics Mfg. Co.

    May 2018 – Mar 2020
    Marketing Coordinator

    Ran demand generation, 30+ tradeshows a year, and digital marketing for an $11M B2B manufacturer serving aerospace, defense, and industrial customers nationwide and internationally.

    • Managed end-to-end logistics for 30+ tradeshows annually, including exhibit materials, sample coordination, and shipping; partnered with sales and business development to align show selection with pipeline goals.
    • Produced the annual summer BBQ and winter holiday party for 300+ employees, managing vendor coordination and on-site execution.
    • Coordinated a vendor-managed SEO/SEM program and owned in-house remarketing and paid search campaigns; tracked performance across multiple metrics including conversion rate, CTR, and CPC.
    • Built and managed multi-stream drip campaigns spanning product promotion, tradeshow outreach, and a monthly newsletter; aligned send strategy with sales team priorities and tracked open, click, and conversion performance.
    • Qualified and routed inbound leads from web and tradeshow sources using established criteria; tracked lead status and lifecycle across the funnel to support sales and business development follow-through.
    • Developed content topic strategy and distributed targeted assets to intended audiences to drive awareness and pipeline support.
    • Executed a site-wide WordPress reskinning project to improve navigation and user experience; maintained ongoing content and structural updates post-launch.
    • Built and managed 3 social media accounts to 3,000+ followers, producing content across product promotion, corporate events, and tradeshow campaigns.
    • Designed tradeshow displays, brochures, flyers, and other marketing collateral targeting domestic and international audiences across multiple product markets.
    • Planned and managed digital and print advertising across multiple publications, industries, and target audiences.
    • Tracked marketing spend and aligned initiative investment to stay within budget parameters.
    • Launched an employee recognition program tied to corporate values and created an internal messaging cadence to maintain workforce engagement.
    • Designed a new employee lunchroom layout and produced physical installations including a corporate values display and a full employee recognition board.

  3. Washington Center for Pain Management

    Dec 2015 – May 2018
    Marketing & Business Development Coordinator

    Drove referral growth and marketing execution across four South Puget Sound clinics of a $6M, 10-location specialty healthcare practice.

    • Facilitated bi-weekly provider lunch and coffee meetings, generating 300+ referrals at an average of 4.3 referrals per meeting and a new-patient acquisition cost of $29.63.
    • Completed over 2,000 clinic visits across the South Puget Sound region and created a condition-specific marketing material strategy that produced six new collateral pieces to drive referral growth.
    • Redesigned the mailer envelope and referral pad, reducing postage cost from $1.19 to $0.49 per piece and saving $832.20 in total; the redesign improved brand visibility by promoting all clinic locations, not just local ones.
    • Managed distribution of 2,500+ mailers across the Southern Puget Sound area.
    • Designed and launched a multi-touch review strategy for the South region combining provider engagement, in-room signage, feedback cards, and portal messaging, improving ratings across three clinics by 50%.
    • Created an offline feedback card and email system to capture dissatisfied patient sentiment before it reached public review platforms.
    • Authored the 2018 Marketing Plan and corresponding budget, analyzing the referral database to identify highest-performing marketing initiatives and inform resource allocation.
    • Built tracking systems to measure referral source performance and marketing effectiveness, reporting results directly to the executive team.
    • Revised the clinic website with a focus on improving navigation, functionality, and patient engagement.
Testimonials

In the words of the people I worked with.

Scroll to read more, then open any card for the full testimonial.

  • "I could not have asked for a better student of leadership. In fact, there were times when I was the student and she was the teacher."
    Jeff Miller
    Chief Operations Officer (retired), Sprague Pest Solutions
  • "I was consistently impressed by her ability to balance multiple projects while maintaining high-quality work. She's proactive in finding solutions, keeps the project moving forward, and is an organized, dependable and collaborative team member."
    Karen Lago
    Marketing Manager, General Plastics
  • "Morgan is one of the best cross-functional partners I've worked with. Everyone on our side knew that when Morgan was involved, the work was going to be sharper and the deadline was going to be met."
    Chris Olson, ACE
    Regional Sales Manager, Sprague Pest Solutions
  • "Morgan is someone who elevates everyone around her. She is whip-smart, endlessly curious, highly organized, detail-oriented, and relentless when it comes to finding the right answer or getting things done."
    Taylor Olsson
    Executive Business Partner, Sprague Pest Solutions
  • "Thanks to Morgan's leadership and mentorship, I left my internship with a more well-rounded skill set, greater confidence in my abilities, and a deeper understanding of the marketing industry."
    Iyla Lloyd
    Brand Design and Marketing Intern, Sprague Pest Solutions
Contact

Let's talk marketing.

Hiring for a Marketing Manager role? Tell me about the team and the challenge, and let's find a time to talk.

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